Prague, Czech Republic – Did you know that in the Philippines, the Christmas season officially begins as early as September 1? The moment the “Ber months” (September–December) arrive, malls, cafés, radio stations, and even neighborhood homes start playing classic holiday tunes, most notably the timeless songs of Jose Mari Chan, who has become a cultural icon of Filipino Christmas. His image is often turned into memes and shared online, signaling that Christmas is just around the corner.
This tradition is partly tied to the change in weather, as the “Ber months” usually bring slightly cooler air, giving Filipinos that familiar feeling that Christmas is near. Many even say they can “smell” Christmas in the breeze during this time.
Unlike other traditions with fixed origins, there’s no single starting point for this practice. It developed gradually and has now become a deeply ingrained part of Filipino culture. Sociologist Bro. Clifford Sorita explains that the “Ber months” act as a kind of psychological countdown. He further said this interesting practice allows Filipinos to prepare for the long, busy Christmas season with excitement instead of stress.
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Businesses, malls, and media outlets have also played a big role in reinforcing the early celebrations. By launching holiday promotions and filling public spaces with festive music and decorations, they tap into this cultural anticipation and encourage people to start their Christmas shopping months in advance. While they didn’t invent the tradition, they certainly helped make it more visible and commercialized.
By the late 1980s, September 1 was widely recognized as the start of the Christmas season in the Philippines. It’s the day radio stations officially switch to Christmas music, and malls begin putting up lights and decorations. Some even consider September 16 as the start of the 100-day countdown to Christmas, giving families plenty of time to prepare for gatherings, decorations, and gift-giving.
For millions of overseas Filipino workers (OFWs), the long celebration has a special meaning. It provides more time to plan trips home, book flights, and look forward to reunions with loved ones. In this way, the extended season is not only about festivities but also about making homecomings possible.
Christmas in the Philippines is more than just a holiday or a religious practise, it has become a way of life. Regardless of status, whether rich or poor, Filipinos always find ways to celebrate with what they have. Beyond religion, it is a season of family, togetherness, and joy, centered on commemorating the birth of Jesus Christ.
Maligayang Pasko, mga kababayan!
